An Extra Hour of Dark
Insight:
Coopers Dark Ale is traditionally enjoyed during the colder, darker months of the year. Coincidentally around the same time Daylight Saving begins.
Idea:
Create a public service announcement to remind people to wind back their clocks for Daylight Savings in April and enjoy an extra hour of dark with Coopers Dark Ale.
Video ^ ^ ^
Creative Agency: KWP! Advertising, Adelaide
Role: Lead Creative / Art Director
Work: Proactive