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Beyond Binary Code

Case Study Video:


 
Purpose:

Purpose:

Spark is New Zealand’s biggest telco and digital service provider. Their purpose is to build a digital future with everyone in mind.

Problem:

Problem:

Right now, most of the internet still runs on two gender data points - male and female. Which makes trans and non-binary people invisible online, and the data captured on them inaccurate.

Solution:

Solution:

So Spark created Beyond Binary Code - a single piece of code that can be added to any website, instantly updating gender forms and fields to be inclusive. The code helps businesses truly understand the trans and non-binary community by making them visible for the first time through data.

Non-inclusive code vs Beyond Binary Code
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Website & Code:

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Resources:

Resources:

Downloading the code is the first step to creating a more inclusive internet. But every organisation is different, and in different stages of their beyond binary journey. So we made helpful resources for employees to get company buy-in, implement good data privacy practices and more. Check them out here.

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Small data point, big impact:

Small data point, big impact:

Through publishing the code, Spark is encouraging digital equity at an enterprise level, influencing big data systems to be inclusive and in time, build an internet with richer, more sophisticated datascapes that represent everyone.

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Results so far:

Results so far:

Talked about in:

Talked about in:

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