Calling All Will Smiths
Case Study Video:
Challenge:
To launch Netflix’ first Hollywood blockbuster film ‘Bright’ with almost no access to its main star Will Smith.
Idea:
So we put the call out to find Australians legally named ‘Will Smith’ to promote Bright on behalf of the legendary Will Smith.
From Zero to Hero:
We trained these average Will Smiths into blockbuster Will Smiths.
Training Video ^ ^ ^
What next?
We released the Will Smiths out into the world!