Case Study Video:
It might be a late night dazed shopping spree, or a post wine impulse purchase, but impaired online shopping is a multi-billion dollar industry.
To help New Zealanders be good with money at their most vulnerable, we created ‘Checkout Checkpoint.’ A series of mental and motor-skill tests that interrupted a potentially impaired
path to purchase.
Each game was imbedded into time-based link ads within Instagram that interrupted late night online shoppers, to ensure they were fit to hit buy-now. The UX and UI were designed to disrupt shoppers and keep them engaged, therefore not shopping, by mimicking familiar games.
