Promote the LEGO Icons Krusty Burger Restaurant set that fans have been waiting 10yrs for! But the lawyers said we:
❌ Can’t use The Simpsons character voices
❌ Can’t show 2D characters from the show
❌ Can’t show anyone eating anything or real food.
❌ Don’t use delicious, mouthwatering, juicy, tender, fresh, words like these ones.
❌ Make it clear that the LEGO set isn’t edible.
We leaned in.
What do all fast food restaurants do?
Make fast food ads.
An irresistible, decadent, greasy, inedible parody of 90’s fast food commercials to launch the LEGO Icons Krusty Burger Restaurant on LEGO Groups social channels.