Haylie Craig
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Maxi Saver

A pretty average brief:

A pretty average brief:

1. Mention the ‘Maxi Saver Account.
2. 3.85%p.a.
3. Outdoor media
4. Has cut through

I could have gone back with this... It would have worked but it isn’t very exciting.

I could have gone back with this...
It would have worked but it isn’t very exciting.

The Creative Director said:

The Creative Director said:

Concept:

Concept:

I came back with a piggy bank idea anyway, with a fresh twist.

The Creative Director and client LOVED IT!

The Creative Director and client LOVED IT!

But then...

But then...

Client ‘tweaks’ started to occur.

Status:

Status:

By this point my idea was feeling a little bit butchered.

A big 360:

A big 360:

We eventually got the client back to this layout.