
Misunderstanding

Insight:
Even though Australia is a multicultural country, people are still quick to judge and make assumptions.

Idea:
Misunderstanding - Google Translate is used to clear up any misconceptions around languages that are not always construed in a positive way.

Execution:
Phrases in languages that may appear foreboding but Google Translate reveals that this isn’t the case at all.

Translates to:
G’day mate/Good day mate.
Creative Agency: Google, Sydney
Role: Lead Creative / Art Director
Work: Proactive