Pre Check

Problem:

98% of women in New Zealand don’t know the 9 symptoms of breast cancer. Many are only familiar with ‘lumps’, which leaves them vulnerable.

Idea:

So, we turned the fact we touch our phones over 2000 times a day into a chance to practice a self-check.

Solution:

‘Pre Check’ uses haptic technology, from your phone’s in-built hardware, to simulate a virtual self-check. We mapped hundreds of haptic touch points over a 3D rendered breast, so that when touched, they triggered unique sequences of haptic vibrations and sound effects. The intensities and durations of this feedback was carefully designed to recreate the feeling of each breast cancer symptom. As a result, it actually feels like your phone screen has lumps, bumps and dimples.

Ongoing Help:

Through one-to-one engagement, we showed women what to look for and then, through personalised reminders and notifications, ensured self-checks became potentially life-saving routines. Along with putting them in contact with a breast cancer Nurse if they wish. Pre Check is available for free to all Kiwis.

Try it:

Download for Apple
Download for Android

Case Study Video:

Problem:

Idea:

Solution:

Ongoing Help:

Try it: