https://www.hayliecraig.com/home daily 1.0 2025-09-21 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/01bea2d6-3d14-4db6-9be6-d69313e8d29c/HEADER_Home2.png Home https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1653197880609-JQD361S1XKLQMQO6VYFB/bbc+logo.gif Home - Helping rewrite the internet to be more gender inclusive. Beyond Binary Code https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595055988670-E1ZI9NMV5DU5Q018JEMB/Story_BC_PreCheck_377x444.gif Home - Teach your hands what to look for. Pre Check App https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1758479171507-IPYBWJDBKY2TZ260GDCM/image-asset.gif Home - ADoptable Turning every ad into an ad for a shelter dog. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541926268483-EDMCMS9M4HLUKAVSXCHC/CAW_377_2.gif Home - Recruiting Will Smith's to step in for Will Smith. Calling All Will Smiths https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1674979110996-2YKX4ZZ8ZAIKUTKU7B2I/web_TMP.png Home - Helping GenZ see the value in their stuff. Tally My Post https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1703673873016-12Y3SB5FS2L0P6XX3PH9/ACL+Hero+Thumbnail.gif Home - A team of the world’s best footballers united by the same injury. ACL United https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1758460864203-4RS3DE4HSHDA006ZGLZK/image-asset.gif Home - LEGO Krusty Burger Combo Deal If you can build it anyone can. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595069022130-7A9BWK85MOIK8YALRPV8/CCP_BNZ_sobtest.gif Home - Bank of New Zealand, Sobriety tests for late night online shoppers. Checkout Checkpoint https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1703677223384-EAOCTRZU6P1FRP1U85ZC/Deasy_hero.gif Home - An idyllic town inside a mouth where 90% of the conversations are heavily branded. Mouthville https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1664667506442-64FBY6ZPPNGJM0IIYEY1/Home_SayMyName2.gif Home - Helping preserve cultural identity. Say My Name https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1674970925374-U9L0P4H71P0LHZDRCPU1/WEBGUOH_screenrec2.gif Home - A brand new brand platform for MyHooman. Give Up On Humans https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663492486650-Z37HYUTACDQJKQM32S3O/mrmT.gif Home - Making unpredictable mistakes more predictable. The Mistake Report https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1713154041486-27TX69V3VUJYISU00IUL/skittles_shoot.gif Home - Turning a global brand platform into a statement for pride. Taste the rainbow https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1633156211696-GTW3ZOG2P5UEA38GBHC2/Tally_foliowave.gif Home - A 'reality checker' tool for you and your stuff. Tally https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541927350663-ROQX73A0LAUGFE7M2I9O/Thumbnail_Crown_NansHyped_huge_377.gif Home - There is one thing that brings baby boomers and millennials together. Nans Are Hyped https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663497636305-SHH9W660SKQ0NFXKUH4A/Bebe+thumbnail.png Home - New parenting advice that you never knew you needed. Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1547432658024-M52O92RVTOMVKLB983KA/Semi_Gif2.gif Home - Make music with your hands. Semi-Conductor https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1703687899801-SLE5X48XRANLHAGW5RLH/HT_Spark_hero.gif Home - A chance to do your thing. Hello Tomorrow https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595148940317-1NKZ9R150EDRW0PWTAQZ/BMW_GIF.gif Home - Helping parents entertain the kids during Covid-19 lockdown. DIY BMW https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541926685103-VZ6S6M05OFA3OJERCBD3/Coopers_ExtraDark_v3.gif Home - Helping remind Aussies about daylight savings. An Extra Hour of Dark https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541927396535-IC5SF1VR78DXSNN48DQ3/MaxiPig_377.gif Home - Watching my idea get butchered... Maxi Saver https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541927605693-PWF8QER5IKZBQO7OLHI8/Project%2BRespect_1_377.gif Home - Helping identify the difference between harmful and positive comment online. Project Respect https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541927475203-3RB6PZYJQKS7XVUU47HJ/Misunderstanding_377.gif Home - Google Translate Misunderstanding https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541927542778-N0ODEL5N032UX28MIUST/GWW_377.gif Home - South Australian Tourism Commission Great White Wedding https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541925257199-O3CEHN16HT01LEL1IVQH/HungryCreatives_Thumbnail1.gif Home - Lifting up future creative talent. Hungry Creatives https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541927768905-PWF1ROCGL0BXQQ13K1LZ/MAC_STR_rew_377.gif Home - Road users are real people just like you. Share The Road https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541927840777-ZIZ5GHTGH6L6NURHBXAC/Bitesized_Thumbnail_2-377.gif Home Bite-sized Projects https://www.hayliecraig.com/an-extra-hour-of-dark daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1712961366864-U2JYPNHSL1RH8DIWCSYD/sub_coopers.png An Extra Hour of Dark https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541930237689-JV2GZCWSR0WI6KUO4EQN/01_382.gif An Extra Hour of Dark - Insight: Coopers Dark Ale is traditionally enjoyed during the colder, darker months of the year. Coincidentally around the same time Daylight Saving begins. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1538987342450-ROLRBFHPXA6X7C1GVWB0/Coopers_Dark_1080-345x1024.jpg An Extra Hour of Dark - Idea: Create a public service announcement to remind people to wind back their clocks for Daylight Savings in April and enjoy an extra hour of dark with Coopers Dark Ale. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541681961840-ZVUDFUG3BO5E5BXQGMKB/image-asset.jpeg An Extra Hour of Dark Video ^ ^ ^ https://www.hayliecraig.com/misunderstanding daily 0.75 2018-11-15 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1538989756139-7H5T664EP58YSOY8DBHE/WebsiteHeader_InternalPages_Translate.jpg Misunderstanding https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541932573296-IU2II6R8WGORP6R7ELD9/Thumbnail_Translate_2_377.gif Misunderstanding - Insight: Even though Australia is a multicultural country, people are still quick to judge and make assumptions. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541932612614-3DUX8AG9E7QNYZCH24FZ/Translate_Idea_377.gif Misunderstanding - Idea: Misunderstanding - Google Translate is used to clear up any misconceptions around languages that are not always construed in a positive way. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1538997644850-H8MSLJGNK60WLTBOZC6S/ScreenRec_Billboard.gif Misunderstanding - Execution: Phrases in languages that may appear foreboding but Google Translate reveals that this isn’t the case at all. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1538999008915-NFJ66P5IV1FMVMX5WOHX/GoogleTranslate_examples3.jpg Misunderstanding - Translates to: G’day mate/Good day mate. https://www.hayliecraig.com/calling-all-will-smiths-1 daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1712894807440-G5A2P6ARE0S3EFNXTPP6/sub_Willsmith.png Calling All Will Smiths https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1538956814864-DHADF6GJXQXF2DQMUJ5Y/WillSmith_Header_1500.jpg Calling All Will Smiths https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541927941122-TE4FDNZAV4EDAO17PZPH/CAW_377_2.gif Calling All Will Smiths - Challenge: To launch Netflix’ first Hollywood blockbuster film ‘Bright’ with almost no access to its main star Will Smith. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541928147416-O7J7X1AVK7ZICBSPMVHY/Bright_CallOut_2_377.gif Calling All Will Smiths - Idea: So we put the call out to find Australians legally named ‘Will Smith’ to promote Bright on behalf of the legendary Will Smith. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541929017473-55RJ2RTZGW0LX29SCHA2/01_378.gif Calling All Will Smiths - From Zero to Hero: We trained these average Will Smiths into blockbuster Will Smiths. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1538971078351-K6TUQ7QD6QXD2PT9DJAI/TrainingVideo_Thumbnail_2.jpg Calling All Will Smiths Training Video ^ ^ ^ https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541929889376-SZYJQJOMHYDEQAA4W22D/01_379.gif Calling All Will Smiths - What next? We released the Will Smiths out into the world! https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1538957037815-SLC5EAONPBNAXAVYY0DD/WillSmith_Header_1500_v2.jpg Calling All Will Smiths https://www.hayliecraig.com/great-white-wedding daily 0.75 2024-04-11 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541934708956-ZENPSU5U5FEE372W1RCW/01_390.gif Great White Wedding - Insight: What people associate with South Australia https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1539249355174-GRUR396X2Z4BPUT7CRZY/WebsiteHeader_InternalPages_GWW.jpg Great White Wedding https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541933666310-ZYAGWBWFNMHLUANFTW1Z/SATC_GWW_377.gif Great White Wedding - Let's be honest: South Australia can’t compete with Sydney or Melbourne… How do we show potential tourists that there is more to South Australia? https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541682996539-IMU2EOBQJZ8OSK0L377M/GreatWhiteWedding_Covervideo.jpg Great White Wedding Hype Video (pitch) ^ ^ ^ https://www.hayliecraig.com/hungry-creatives daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1712962491253-41EZ42GSOKNB0JTTNRVH/sub_HC.png Hungry Creatives https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541941853296-NV64Q0ZF17EBIOH64C4Y/HungryCreatives_Thumbnail1.gif Hungry Creatives - About: In 2013 we launched a project called Hungry Creatives. A cinematographer and I wanted to help creatives trying to break into the creative industry and share their work and experiences as well as those who have already made it. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541942197918-V9WM1VZ3QKQNPRZ9796I/01_HungrCreatives_ipad_377.jpg Hungry Creatives - How: We did this through filmed interviews. As getting a foot in the door can often depend on who you know as much as what you know. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541942295075-P6GSD4BEV7LNUY9CC0U9/02_HungrCreatives_popcorn2.jpg Hungry Creatives - Invitation &amp; Launch Night Screening: We invited the creative industry to a screening of a taste of what was to come. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541942755090-FOLR8R10Y5JMU81HE3D4/Comp+1_7.gif Hungry Creatives - A few hungry creatives: https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541506159831-4RUU7E5LJ6GBKKPHMIU7/image-asset.jpeg Hungry Creatives https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541507120908-MYZH7RILZZUH3ZKKXCVF/image-asset.jpeg Hungry Creatives https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541506175194-C64EMVZXPK8QZHEI76P5/image-asset.jpeg Hungry Creatives - See more: www.hungrycreatives.com https://www.hayliecraig.com/maxi-saver daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1712962097681-S4M23E3N52L34NRHYQ5T/sub_pig.png Maxi Saver https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541930588892-MQPRR6DNE08WZ0LD83SA/01_378.gif Maxi Saver - A pretty average brief: 1. Mention the ‘Maxi Saver Account. 2. 3.85%p.a. 3. Outdoor media 4. Has cut through https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541932206703-IDD80BIVNR3Y1XCU93I8/Thumbnail_RateAd_377.jpg Maxi Saver I could have gone back with this... It would have worked but it isn’t very exciting. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1539496229135-4LDI4U6LGRWLVLGB9C9S/WebsiteHeader_InternalPages_Maxi.jpg Maxi Saver https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541930740708-P36METQU1P47XOLAX7XP/01_383.gif Maxi Saver The Creative Director said: https://static1.squarespace.com/static/5bb989b28d97400df831adb5/5bbfb6148165f592d3c9e9e2/5bc2d924c83025dddf2efd66/1539496228959/ Maxi Saver https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541680181677-NZVX6G6HFH8CUUG7B862/MaxiSaver_Pig_Poster.jpg Maxi Saver - Concept: I came back with a piggy bank idea anyway, with a fresh twist. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1539496971798-6E5QGDWJMM92EAVKPH8E/MaxiSaver_adshels.jpg Maxi Saver The Creative Director and client LOVED IT! https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541931908132-RMNEQ0CLOOJQA2FSO48Y/01_385.gif Maxi Saver - But then... Client ‘tweaks’ started to occur. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541932081682-GNE70R8DWCIXFBBMMCDY/butchered3_377.jpg Maxi Saver - Status: By this point my idea was feeling a little bit butchered. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1539491536864-WLF61N6NU00NCMBOK0Y8/WebsiteHeader_InternalPages_Maxi.jpg Maxi Saver https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541932225445-TPS2VC72UOTLHDV1FD46/Thumbnail_PigAd_377.jpg Maxi Saver - A big 360: We eventually got the client back to this layout. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1539490133159-9I46UH40TZ714H7KEUOG/WebsiteHeader_InternalPages_Maxi.jpg Maxi Saver https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1539292517715-MDP1KUQSC0JT4DVUJZX4/WebsiteHeader_InternalPages_Maxi.jpg Maxi Saver https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1539291181314-1UZCA48TSTEYBPMKJ5VP/WebsiteHeader_InternalPages_Maxi.jpg Maxi Saver https://www.hayliecraig.com/nans-are-hyped daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1712962319967-5X6CR9S8CPJJXBG3ZE7W/sub_nans.png Nan's Are Hyped https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541939533891-XA01F1S5DNKV4MWAFMQ2/TheCrown_NansHyped_Comments_377.gif Nan's Are Hyped - Insight: There is one thing that brings baby boomers and millennials together and makes them excited at the same time...The Crown. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541941609757-2SFQ9AH5HEE6SIQX63YK/TheCrown_nansHyped2.gif Nan's Are Hyped - Idea: We created 'Netflix with Nan' social media content for the launch of season 2 of The Crown on Netflix. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1539519854569-R8H79X7U6O1VHHRYOE9O/NansHyped1.jpg Nan's Are Hyped Hype Video ^ ^ ^ https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1542029488098-WQT48J95773J10E6Y3J6/TheParkers_Video.jpg Nan's Are Hyped - Netflix With Nan: 'The Parkers' https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1542029538852-YF81L85MKU0A5HBG31VJ/TheKellers_16-9.jpg Nan's Are Hyped - Netflix With Nan: ‘The Kellers' https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1542029612401-W9SD49YIALM8NB1NFY9P/Vander_16-9.jpg Nan's Are Hyped - Netflix With Nan: 'The Vandertouws' https://www.hayliecraig.com/share-the-road daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1712962621263-QSDZJ7V67806OFQD28W1/sub_share.png Share The Road https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541510276348-V1EW4QD8YJIALY1OVTOT/mac_car.gif Share The Road - Insight: People’s behaviour can change drastically when they’re behind the wheel. Vehicles can often act as an ‘emotional barrier’ resulting in less empathy and tolerance on our roads. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541942941718-WWRNM9LXGFG6PNRPE089/MAC_you_377.gif Share The Road - Idea: Remind drivers that their fellow road users are real people just like you. This idea was executed through print, outdoor, digital, TVC, social media and radio. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541509219183-TBJF9GHXJY13VFI5Q8T2/MAC_STR_road.jpg Share The Road https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541509173995-VTJEZWHALDTE1ST86ADK/MAC_STR_truck.jpg Share The Road https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541509188582-AASEBERMJBVAJTXOZXK9/MAC_STR_byclce.jpg Share The Road https://static1.squarespace.com/static/5bb989b28d97400df831adb5/5be18ee80ebbe8c2372ace27/5be18f1677d8920cbd33d726/1541508886173/ Share The Road https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541509194274-66JOEQYPLLJYP6X37V78/MAC_STR_bike.jpg Share The Road https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541509213112-AA3RG2IPZUUBU9RGPNGE/MAC_STR_pedestrian.jpg Share The Road https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541509356722-FQQSUGJSXKH8K5W6VE2K/image-asset.jpeg Share The Road TV Commercial ^ ^ ^ https://www.hayliecraig.com/bitesized-projects daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1712962806127-HYQ81IIJTLT62NTDMDU7/sub_bite.png Bite-sized Projects https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541594292836-YA9OWO03O6U9OMDBOL6S/image-asset.jpeg Bite-sized Projects - Netflix, Narcos Season 3: Straya Dubs Narcos https://static1.squarespace.com/static/5bb989b28d97400df831adb5/5be2b10988251b0d3985f860/5be2b1428a922d43bbd6f5f3/1541584096015/ Bite-sized Projects - Netflix, Narcos Season 3 - Straya Dubs Narcos https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541943784229-8LATSSG6DEMQBI4A8M3I/Narcos_Social_377.gif Bite-sized Projects Reactions: https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541583298180-NTMERZ6B8B3PEU28R0M3/image-asset.jpeg Bite-sized Projects - Netflix, Dark, Season 1: Do you sub or dub? https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541583334218-E28SN00HTFBWN2J8YHFQ/image-asset.jpeg Bite-sized Projects - Optus: New Face of Optus - Retail Recruitment https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541670502511-6BKGV7TY1T50YOQ5OBLO/image-asset.jpeg Bite-sized Projects - Netflix, Bright Movie: Bright Christmas Lights Installation https://static1.squarespace.com/static/5bb989b28d97400df831adb5/5be2b10988251b0d3985f860/5be2b11d758d4637b9e05744/1541583150541/ Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541583149014-WRY4J9983FWW8P7OBSAV/image-asset.jpeg Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541583171085-FLFRU4M4CCMPDNRVSA8S/image-asset.jpeg Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://static1.squarespace.com/static/5bb989b28d97400df831adb5/5be2b10988251b0d3985f860/5be2b11d56bf530001d9f2ce/1541583133161/ Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541583134485-Y54PN4PE7NLCDU97E64K/image-asset.jpeg Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541583134911-XYIY2FH840ILVLCALLBR/image-asset.jpeg Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://static1.squarespace.com/static/5bb989b28d97400df831adb5/5be2b10988251b0d3985f860/5be2b122577270a1fd87b4de/1541583138179/ Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://static1.squarespace.com/static/5bb989b28d97400df831adb5/5be2b10988251b0d3985f860/5be2b122e0c938f7d7c85251/1541583138358/ Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://static1.squarespace.com/static/5bb989b28d97400df831adb5/5be2b10988251b0d3985f860/5be2b12252951d62d0130c21/1541583138434/ Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://static1.squarespace.com/static/5bb989b28d97400df831adb5/5be2b10988251b0d3985f860/5be2b1227f09c6abb5651e23/1541583138611/ Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://static1.squarespace.com/static/5bb989b28d97400df831adb5/5be2b10988251b0d3985f860/5be2b123829085c6af2f94a1/1541583139017/ Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541583139012-GX4PNKZNE39B59AVFGLW/image-asset.jpeg Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541583139423-6FBI0W0QXPZ840VMPDMW/image-asset.jpeg Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541583139840-FFTZS932PWCYRXZ1JP03/image-asset.jpeg Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541583139980-MS7LYZN1QG8L67BG4E0N/image-asset.jpeg Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541583140498-LFLHGDLNT3JGNDSUVGML/image-asset.jpeg Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541583140542-81IQHETCSKNGAZ7HX315/image-asset.jpeg Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541583140604-JG9ZX4F7DZPG0PYUOPVR/image-asset.jpeg Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://static1.squarespace.com/static/5bb989b28d97400df831adb5/5be2b10988251b0d3985f860/5be2b125577270a1fd87b523/1541583140961/ Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541583141635-O4Q7K51JDIQOKSL0P39I/image-asset.jpeg Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://static1.squarespace.com/static/5bb989b28d97400df831adb5/5be2b10988251b0d3985f860/5be2b1267feca31cda1e9bf0/1541583142582/ Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541583141968-NSVTY2EJ6D2DIQMWP2BJ/image-asset.jpeg Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://static1.squarespace.com/static/5bb989b28d97400df831adb5/5be2b10988251b0d3985f860/5be2b12752951d62d0130cbc/1541583142889/ Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://static1.squarespace.com/static/5bb989b28d97400df831adb5/5be2b10988251b0d3985f860/5be2b127a8d7a54f481ebe51/1541583143138/ Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://static1.squarespace.com/static/5bb989b28d97400df831adb5/5be2b10988251b0d3985f860/5be2b1287feca31cda1e9c0c/1541583143635/ Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541583144015-ESY9AANJ9ZYR2WNLR4Q3/image-asset.jpeg Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://static1.squarespace.com/static/5bb989b28d97400df831adb5/5be2b10988251b0d3985f860/5be2b1297feca31cda1e9c11/1541583144916/ Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://static1.squarespace.com/static/5bb989b28d97400df831adb5/5be2b10988251b0d3985f860/5be2b12928bbc19616a6bd69/1541583144954/ Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541583145501-AGWCMSSA50QR3P5DIBN4/image-asset.jpeg Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541583146209-L634EDRKS3KU262R685E/image-asset.jpeg Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541583145850-GMUCST30G4XXO9RULTHI/image-asset.jpeg Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541583145850-GMUCST30G4XXO9RULTHI/image-asset.jpeg Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://static1.squarespace.com/static/5bb989b28d97400df831adb5/5be2b10988251b0d3985f860/5be2b12b27d28683fde7c5ec/1541583146861/ Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://static1.squarespace.com/static/5bb989b28d97400df831adb5/5be2b10988251b0d3985f860/5be2b12bee37e0bf9d48e80e/1541583147482/ Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541583147378-RTISROZX56QOC0QX2JX4/image-asset.jpeg Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://static1.squarespace.com/static/5bb989b28d97400df831adb5/5be2b10988251b0d3985f860/5be2b12c3fde6a2060e4fd53/1541583147687/ Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://static1.squarespace.com/static/5bb989b28d97400df831adb5/5be2b10988251b0d3985f860/5be2b12c27d28683fde7c5f0/1541583148018/ Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541583148346-40QYIVD0Q415LLM0A5QD/image-asset.jpeg Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541583148773-RSMZI00TEYH47XNC0UCD/image-asset.jpeg Bite-sized Projects - Netflix, Narcos Season 3 - Aussie Slang Dubbed https://www.hayliecraig.com/project-respect daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1712963060495-D574IN8O0QK7MO1RNFL1/sub_respect.png Project Respect https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541941670885-QKIBG2PM6ZKJLO1YINUF/Project%2BRespect_1_377.gif Project Respect - About: Project Respect uses artificial intelligence to help identify the difference between harmful and positive comment used online towards LGBTQI community. Below are some posters to help communicate and create awareness. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541296802135-ITZ2IGQHY7H804H2CITH/ProjectRespect_Trans2_mockup.jpg Project Respect https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1541297006478-MS9XSLFD34B4JJZJ1SZP/ProjectRespect_Queer3_mockup.jpg Project Respect - Learn more: www.projectrespect.withgoogle.com https://www.hayliecraig.com/semiconductor daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1712898900239-1991YFWYTCIAR2SYUJXB/sub_semi.png Semi-Conductor https://static1.squarespace.com/static/5bb989b28d97400df831adb5/5c3bf364352f53368c09d550/5c3bf813ea9a2772415ab77f/1547432861999/ Semi-Conductor https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1547435944693-770YAALEJJFTBAQW58K0/PoseCode2.gif Semi-Conductor - Challenge: Make Artificial Intelligence (AI) technology user friendly, fun and accessible. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1547436099706-K742XNWJEN8826EP8MS3/Semi_Gif2.gif Semi-Conductor - Idea: Conduct your own AI orchestra through your webcam in a desktop browser by waving your arms. Your gestures can influence the music’s tempo, volume and instrumentation. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1547436241744-R0WWEGYHZKT5RKD35AWV/GooglePoseNet2.gif Semi-Conductor - Execution: It uses Google’s PoseNet, a machine learning library, to map out your real-time movements. While playing hundreds of MIDI files as you conduct. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1547437241208-MJRJBTQT5JAXXT7ID98S/PlayIt2.gif Semi-Conductor - Play with Semi-Conductor: www.semiconductor.withgoogle.com https://www.hayliecraig.com/precheck daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1712899067266-XL37FMZR1DF5DLHBMOQU/sub_precheck.png Pre Check https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1571736917610-27RB6QOQNO4J9ODHR9DK/Story_BC_PreCheck_377x444.gif Pre Check https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595052937003-RQ339MRP7CP6P8JMMPLD/Story_BC_PreCheck_377x444.gif Pre Check - Problem: 98% of women in New Zealand don’t know the 9 symptoms of breast cancer. Many are only familiar with ‘lumps’, which leaves them vulnerable. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595048955553-8LYMWKNKR7RG8UDJYGHO/Untitled-1.png Pre Check - Idea: So, we turned the fact we touch our phones over 2000 times a day into a chance to practice a self-check. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595047523369-MFQ3JC8LSSWEGZMGP3QC/Untitled-1.png Pre Check - Solution: ‘Pre Check’ uses haptic technology, from your phone’s in-built hardware, to simulate a virtual self-check. We mapped hundreds of haptic touch points over a 3D rendered breast, so that when touched, they triggered unique sequences of haptic vibrations and sound effects. The intensities and durations of this feedback was carefully designed to recreate the feeling of each breast cancer symptom. As a result, it actually feels like your phone screen has lumps, bumps and dimples. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595055143276-IHBF6GLAORUKMTRU7TSS/BCFNZ_appUI_900.png Pre Check https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595049495707-CWWB549UYDYCE1KB723P/Untitled-1.png Pre Check - Ongoing Help: Through one-to-one engagement, we showed women what to look for and then, through personalised reminders and notifications, ensured self-checks became potentially life-saving routines. Along with putting them in contact with a breast cancer Nurse if they wish. Pre Check is available for free to all Kiwis. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595055329550-WCDX5XORWJ1H3128N0XW/BCFNZ_results_900.png Pre Check https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595054296174-3P6VE9LZLR53JWCYEVB2/Untitled-1.png Pre Check - Try it: Download for Apple Download for Android https://www.hayliecraig.com/checkout-checkpoint daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1712960610803-6I1S982KWYARZ6CTBUS2/sub_bnz.png Checkout Checkpoint https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595057388803-XES198P77RJUOY7KZNFC/image-asset.jpeg Checkout Checkpoint https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595058791102-MMWFF61LXHFOYGN7MQ3P/Untitled-1.png Checkout Checkpoint - Problem: It might be a late night dazed shopping spree, or a post wine impulse purchase, but impaired online shopping is a multi-billion dollar industry. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595060717841-QM24PN3L18LLTFWFFQ0H/Untitled-1.png Checkout Checkpoint - Solution: To help New Zealanders be good with money at their most vulnerable, we created ‘Checkout Checkpoint.’ A series of mental and motor-skill tests that interrupt a potential shopping fail. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595060135394-IQUMGW7K0XY2H3MQPUYE/Untitled-1.png Checkout Checkpoint - Delivery: Each game was imbedded into time-based link ads within Instagram. They would interrupt late night online shoppers to ensure they were fit to hit buy-now. The UI and UX were designed to disrupt shoppers, keeping them engaged and therefore not shopping. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595068698731-QZGYE5CME8P3ZVVOUWS6/BNZ_CCP_User.png Checkout Checkpoint https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1633635516006-VC6EBK9A9MBNRTAOPT06/00_all.png Checkout Checkpoint https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1633635518480-FFHPL544L6TEEV9AC4BH/00_basketballer.png Checkout Checkpoint https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1633635517699-OAH6V4E65V97QVT6WR98/00_buttonbash.png Checkout Checkpoint https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1633635516199-R77BXE1FH4XP676YF6HM/00_coinstack.png Checkout Checkpoint https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595060949078-LQ2USTZ66L2GSE39ARKQ/bnz_CCP_titles2.png Checkout Checkpoint https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595060985639-KGKETU1J2MAYZ7GGS3K1/bnz_CCP_games.png Checkout Checkpoint https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1633635514382-H5JSTI5UNLHE4OT63KMM/00_sketch.png Checkout Checkpoint https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595068480928-DA104XP6LAQYQBGM8V8V/BNZ_results_900.png Checkout Checkpoint https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595070138521-ITNEDY33PZ4WZ079GBWZ/Untitled-1.png Checkout Checkpoint - Play Checkout Checkpoint Games: Tap to play… ‘Buy Button Bash’ ‘Basket Baller’ ’Balancing Act’ ⚖️ ’Pop Up Blocker’ ⚠️ ’Moolah Maze’ ‘Make Sense Sentence’ ’Walk the Line’ *Best experienced on mobile, not desktop https://www.hayliecraig.com/diy-bmw daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1712961196997-U2280GGL1LVIGSTZW9LJ/sub_DIYbmw.png DIY BMW https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595131512173-L4ANOG8JR9MXRRYYRJYD/Untitled-1.png DIY BMW - Problem: Covid-19 sent New Zealand into full lockdown. Kiwis had to work from home, they could only go out to get groceries or to exercise. That means kids stuck at home and busy parents fast running out of ways to entertain them. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595129800848-BRKO1GG5H6XW15JT0JSA/DIYBMW_hearder.png DIY BMW https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595070473527-34XTNNC796G9HFH8O8F8/image-asset.jpeg DIY BMW https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595133357274-9KHENDYTNX2HE1GAU8QN/Untitled-1.png DIY BMW - Solution: Kids may be short on new toys, but they aren’t short on creativity. We bring the joy of driving home by using leftover cardboard and all the toilet roll tubes from panic buying that has occurred. We challenged Kiwi kids (and parents) to make their own BMW race track or car. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595134594055-6T9W4K81H4R2IJZO27GW/Untitled-1.png DIY BMW - But we are in full lockdown... We sold this idea into BMW NZ via a video call. Now we had to to build, shoot, create, share this project…somehow. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595136048111-4DF8RYN3M2YRLLQS63JT/Untitled-1.png DIY BMW - Our Lucky Day: Alan Bibby a New York Director who usually works with the likes of Pharrell Wiliams, Rhianna, Ariana Grande, Google, etc, had flown back home to New Zealand due to Covid-19. Luckily for us he was bored-excited enough from lockdown to take on this project Bootleg Productions also helped us create an inspirational cardboard track and car to help ignite kids imaginations. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595073705358-U2T507MW4ILSU6GT8UEL/image-asset.png DIY BMW Social Content: DIY Racetrack https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595074067416-8MFOFDFZUIJMM44H026C/image-asset.png DIY BMW Social Content: DIY Car Reveal https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595142062589-OTW1JGF8CTV8RYG62PJ5/Untitled-1.png DIY BMW - Play and Print at Home Packs: A series of decals for racetracks and cars were created for kids to cut out and paste onto their creations. Download here. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595141178428-6MJFZE42GNZB4STDV0V3/bmwstickers.jpg DIY BMW https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595141759367-PEPKQ8E30M8C8HV9OXHW/bmwstickers_car.jpg DIY BMW https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595140311734-WTI66NWSXORZRRQI2R80/BMW_contentonPhones.gif DIY BMW https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595148421253-4Y6DV6RJ5SKIORBO3V46/Untitled-1.png DIY BMW - Insta Mods: If you don’t have cardboard or a printer at home you could still modify your own bmw via Instagram. A series of gif stickers were created so you could mod a photo of your favourite bmw model. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595148279903-6C142YLLA5LVB1EBSSCV/BMW_instamods_phones.gif DIY BMW https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1595136639442-MG1RSLONK1TFN65IFNI9/Untitled-1.png DIY BMW - DIY Global: What started off as a New Zealand only campaign ended up being used globally by BMW. https://www.hayliecraig.com/tally daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1712961004617-NP3CLTO3V6MZTGGGEZML/sub_tally.png Tally https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1633153692381-8VWQ3EAS7WBRI7TMSD1A/Tally_folio_room.gif Tally - Problem: The average NZ home has over $116,149 worth of contents in it. But 43% of Kiwis don’t believe they have enough stuff to make insurance worth it. https://static1.squarespace.com/static/5bb989b28d97400df831adb5/6157e07f1ab1fe20dbdf86dc/6157e149b565b202c479ae47/1633149257647/ Tally https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1633152650806-K7TGFUCS18XPY90VKEK7/Tally_folio_2.gif Tally - Solution: To help busy Kiwis get a better idea of how much their stuff is worth, we created a ‘reality checker’ tool called Tally. Tally uses a custom data set that generates accurate average values, to help people understand the true value of their stuff. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1633153177868-EGKJLPJ5OVP6OPHQBLP5/Tallyphone.png Tally https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1633154858436-CZJZXHZZAL6I1SJ7CQSD/Tally+Tool+demo0.gif Tally https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1633152992513-O7Y8TTKB35HHPT54HY08/TallyJourney.png Tally User Journey ^ ^ ^ https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1633153900240-FNUW4EULETMYFPI3C0TZ/Tally_folio_5.gif Tally - Delivery: We also targeted people in places they were shopping online and offline. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1633150165496-8ZUHEBN526QIFVQUTJMN/Folio_tally.png Tally https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1633154224215-NBX0G0JHMRP7U67UNEPW/folio_tally_furniturepng.png Tally https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1633154219366-0GE6UPWVPS6E3XZXTD9O/folio_tally_tech.png Tally https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1633154220277-SU4MPI1C20Z2HAU80KUB/folio_tally_sport.png Tally https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1633155460360-4S6G1BKTYNWGIKV5G0X6/image-asset.png Tally https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1633154988049-OQCJZLCXM7L5AKACVJAR/results.png Tally https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1633156893434-2ESQE7DQSCM8BOUJTJNQ/Tally_foliowave.gif Tally - Try Tally Tap here https://www.hayliecraig.com/beyond-binary-code daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1712883767791-0CQON7F866B941I42BYI/Sub_BBC_v300_G.png Beyond Binary Code https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1653192718579-FCZ9QT5CJ89ZBB2Y3325/image-asset.jpeg Beyond Binary Code https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1653184194259-JJ8CZG3CJX1P1XTR1F7C/image-asset.jpeg Beyond Binary Code - Beyond Binary Code https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1653187605044-IZOWL5GGXX8308ONW7PM/data377x444.gif Beyond Binary Code - Purpose: Spark is New Zealand’s biggest telco and digital service provider. Their purpose is to build a digital future with everyone in mind. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1653189160235-T2KU4SC1UJATWZVUZFJB/03_BeyondBinary_Online_16x9_120.gif Beyond Binary Code - Problem: Right now, most of the internet still runs on two gender data points - male and female. Which makes trans and non-binary people invisible online, and the data captured on them inaccurate. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1653190610382-SZD4I9LTBQTV2VMJ6OPG/bbc_olferthumb.gif Beyond Binary Code - Solution: So Spark created Beyond Binary Code - a single piece of code that can be added to any website, instantly updating gender forms and fields to be inclusive. The code helps businesses truly understand the trans and non-binary community by making them visible for the first time through data. Non-inclusive code vs Beyond Binary Code v v v v https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663479954418-JAZ47RO4XHLVGS1NHH8U/03_BBC.png Beyond Binary Code https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1653192744574-DQAS60I0J00TYYRXBZF1/02-images-bbc.png Beyond Binary Code - Film: https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1653193295617-WM4B1KIHAB1G5Q0XBSTF/image-asset.png Beyond Binary Code - Website & Code: Check it out here https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663479958768-1STSU3EQB8J778TETTM6/05_BBC.png Beyond Binary Code https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663479961370-4ZL09V4JG27SA06LCFOM/06_BBC.png Beyond Binary Code https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663479964629-ZX53F4H2WQ2LIO3PJAY6/07_BBC.png Beyond Binary Code https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1653192906687-GAJ6VY6HXO73WOTK1FVT/03-images-bbc.png Beyond Binary Code https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663479948259-NYGVD0JX7YUXSHBTT2W0/01_BBC.png Beyond Binary Code https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1653193734952-M12FZ4WR0MY2COQKD6Y6/04-images-bbc.png Beyond Binary Code https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663479951473-KXYHXHNGDCN53LW2ZLV8/02_BBC.png Beyond Binary Code https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1653196073637-0G4771DJLGO1OXLJZ1NG/website+gif.gif Beyond Binary Code - Resources: Downloading the code is the first step to creating a more inclusive internet. But every organisation is different, and in different stages of their beyond binary journey. So we made helpful resources for employees to get company buy-in, implement good data privacy practices and more. Check them out here. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663479956715-5P2USY87D6JGWCCF7UKW/04_BBC.png Beyond Binary Code https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1653195108857-B7W4O8R7USSKVP4MA8CB/preso+slides+bbc.gif Beyond Binary Code - Small data point, big impact: Through publishing the code, Spark is encouraging digital equity at an enterprise level, influencing big data systems to be inclusive and in time, build an internet with richer, more sophisticated datascapes that represent everyone. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663479967496-27G96H296ER5P5HB1BOS/10_BBCUntitled-2.png Beyond Binary Code https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1653196823998-1AHDIBFXF48B520EPNMY/tweets.png Beyond Binary Code - Results so far: https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1653197138178-1PVGWSX8SU9AAJASNCO3/07_Beyond+Binary+Code+Generic.gif Beyond Binary Code - Talked about in: https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1653197360375-AMNNC4QKGUBKNLK0EYYE/news.png Beyond Binary Code https://www.hayliecraig.com/bbcheatcodes daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1712898638704-QQWUQY09OAH85997E80V/header%2Bbebe3.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663494002977-CTI28EO8AWTOJJJKF3NT/header+bebe.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663494955617-OHN4HFT92O7HVPRAD7FT/01_bebe01.gif Bébé Cheat Codes - Problem: Approximately 385,000 babies are born each day. Even with the Internet, technology, family and friends giving unsolicited advice new parent/s still feel like they are starting from scratch. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663496773000-ZGIK2BX4SBR5RJK7U6NF/covers.gif Bébé Cheat Codes - Solution: So I created [Bébé Cheat Codes] << That you didn’t know you needed > > A little zine series. Inspired by and gifted to my current creative partner (Michael Swinburn) whose wife was expecting their first bébé (September 2022). I gathered advice from the [creative industry x those who survived parenthood] of things they wish they new as a new parent/s. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663495258231-UQNO4N1JU6P76FX7NKAX/01_image.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663496907662-E7P4V4WZII7ZNCN381KU/02_image.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663496947676-OTWYIG0RKGLVJ3ZL4LD1/Vol_1_v1.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663496952959-UW71FLETNLRBIXHPMZXC/Vol_1_v2.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663496960759-V617JO85POT9Z4MJYBYQ/Vol_1_v3.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663496974744-G3NH45FAEZE4GJWQ7JT8/Vol_1_v4.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663496977313-6LCWWHH2Y4CKNTX8SFDR/Vol_1_v5.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663496982619-BF193EEX8B5MZ1XGELAL/Vol_1_v6.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663496990767-TQKUPQDMUIA7JXR3QZH4/Vol_1_v7.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663496998038-ESCA709MUYMB6M8HZEYA/Vol_1_v8.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663497005932-W1ZKCSWCC5WN480LD6SM/Vol_1_v9.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663497011459-TPPQBLGM2AVKPNWNC5ID/Vol_1_v10.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663497094054-WI0PSDH2VA2KCVKAWDY7/Vol_2_v1.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663497098126-SYV3C76MGN6KZTU4KQH8/Vol_2_v2.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663497103342-51YPEU0IE429VR6D1L1B/Vol_2_v3.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663497115567-NHATP1V756Y4YJ5H9975/Vol_2_v4.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663497117329-SRZTPZOI3TOK4T2RWT7W/Vol_2_v5.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663497130149-MF8UPCGOI26704QCCJ6A/Vol_2_v6.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663497133850-2TY5X41UHYXXWRDE8ITD/Vol_2_v7.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663497139842-REZR4HRYNDX2RNXCJU3E/Vol_2_v8.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663497148854-YJ8H5IMO3UA8ATUVBNM0/Vol_2_v9.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663497152457-BDYSFQFGCJQ5IIGZLHKO/Vol_2_v10.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663497232375-TIA3NLE6E9FAGJ2Q6FLF/Vol_3_v1.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663497227837-XUNIECIXD6KL70VSR82A/Vol_3_v2.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663497238187-N80LZ7ARTVPUVQ2G7O7B/Vol_3_v3.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663497247678-9YBHWZ1XPHQS5CNFDLTE/Vol_3_v4.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663497251644-HREFQAMZJYAJYNYTMZ1E/Vol_3_v5.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663497260731-BRF298G3JYNE1G8O4KT0/Vol_3_v6.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663497264334-UTDPFLMOJOS9RZ3DDR84/Vol_3_v7.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663497272669-0TW47GUEFHWT0RJANKJ5/Vol_3_v8.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663497290575-TWA5C1H6CROHXAB12154/Vol_3_v10.png Bébé Cheat Codes https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663497285878-OSKO2DSFK7YJD4IVPQPW/Vol_3_v9.png Bébé Cheat Codes https://www.hayliecraig.com/mistake-report daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1712898232442-7GNOV60T5UQZ7XCR7QFS/sub_mistake.png Mistake Report https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663483615761-NBO8O7VZ5ACY5ZH60ELR/webheader%2BMR.png Mistake Report https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663485658513-ZFUC89T7TJ222F5UAS8W/gifnistakes.gif Mistake Report - Problem: Mistakes have always been unpredictable. But what if we could use data to make the unpredictable, predictable? https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663486201426-F06NSQ12OSLJ7J5FW6NI/datapounts.gif Mistake Report - A 2 year process: State Insurance undertook one of the largest data audits in insurance history. Analysing 4M+ data points from over 210,000 claims combined with weather, transport, police and statistical data. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663486976283-ABLUJ5TPNI2RAIBWGZHC/images.gif Mistake Report - Mistake patterns revealed: State’s algorithm queried data through a multi-dimensional matrix to identify patterns: the same mistakes, made at the same times, on the same days by the same type of people. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663487352981-VJ3R87PD4P2U1TJDH6KQ/website+MRM.gif Mistake Report https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663487823179-ZK4YWHQ35X76PK0B39UC/web.png Mistake Report https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663487590550-BSSY7VYO0Z6GC377O3TG/perosnal.gif Mistake Report https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663487822394-EENDCLG3497WJIPWRTAL/phones+lots.png Mistake Report https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663487820690-CUU7H4NUYIJ85TZZGYPF/loading.png Mistake Report https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663487912371-7EBKTKXT0KFEZGAO2HKM/book.png Mistake Report https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663490851684-4EA8BQZ01NRYJSUXIL73/speaker.gif Mistake Report - Unheard of... For the first time ever, an insurance company decided to show up for people before they made a claim. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1663487995932-20BMB2K8X9CO55GY6K65/ersults.gif Mistake Report https://www.hayliecraig.com/say-my-name daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1712894574197-HXBXGIOIO1I7EPMK7IRT/sub_SMN.png Say My Name https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1664155347414-4G4MXSFRR0OKCU49SKZY/webheader_SMN.png Say My Name https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1664661066370-26M3EFZJR1WEJ0SJM7JY/anmes.gif Say My Name - Insight: A person's name is an extension of who they are. It is rooted in their language, culture, and identity. For some, who they identify as might even mean choosing a new name. For others it’s a gift that connects them with their whakapapa and whānau. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1664660996671-AM80O3PAQ6K5B9W37HXM/messed+up.gif Say My Name - The Problem: However, chronic mispronunciation, a refusal to learn or the all too familiar “Is there a short version?” leaves individuals feeling unwelcome and invisible. A 2019 study by law firm Slater and Gordon found that a third of employees from minority ethnic backgrounds have been encouraged to change their name to something more ‘English’ during their careers. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1664162724456-L9Q1MV9XRZP0K7UN9GWN/quotes_SMN2.gif Say My Name https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1664663040899-U3YO5KGSU0Q0Q4PYRBOF/names+thumbnail+sign.gif Say My Name - Solution: Aotearoa New Zealand embodies a rich and diverse set of cultures. We must continue to help combat discrimination, no matter how subtle or seemingly insignificant. This is why Spark’s ‘Say My Name’ was created. An audio signature generator that helps people to learn the pronunciation of names. Simply create yours and add it to your email signature. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1664584806547-OPG54SDAUPGRQ2RER8E4/SMN_MAC_900W.png Say My Name https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1664599002087-N23VFEQ284OOP8COCZ9N/isometric_phones.png Say My Name https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1664660327800-1PEN12X1CA2EYA6Y86QY/signature+phones.gif Say My Name https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1664666775736-IHM8QN0QBT43G27HM1SR/record2.gif Say My Name - What will it do? It will help people get the pronunciation right by hearing what your name sounds like and how you want it said. It will also encourage them to create their own audio signature. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1664667258652-1LFL8HJK3DOO2BKJ5P3Y/mailbox-push-notifications.gif Say My Name - The Ripple Effect: The average office worker sends 40 and receives 100+ emails per day. So ‘Say My Name’ will be shared, discovered and grow the more emails are sent. Continuing to help names be pronounced correctly and thus preserving cultural identity. https://www.hayliecraig.com/give-up-on-humans daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1712887347214-ABSF9TZJDNUADUDBXJDG/sub_GUOH.png Give Up On Humans https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1674963935289-GKA89UFH4KOOYM58HE2C/image-asset.png Give Up On Humans https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1674964893887-RORW5RY3RHAEOR0E0ZMY/Tinder.png Give Up On Humans DATING SUCKS!!! Ask any single person who has used digital dating platforms, and they’ll tell you it’s not pretty. The internet is filled with awful dating stories, because the internet is filled with awful humans. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1674965167592-3EV6P7W3B3EVCO1HJ05Z/GUOH_screenrec2.gif Give Up On Humans https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1674965895125-99G77MRHMOF66V0I8BPS/GUOHcat.png Give Up On Humans So we encouraged single people to give up on humans and find their perfect match, a shelter cat from MyHooman. MyHooman is a digital pet adoption platform that uses data to match cats to the right adopters with a Tinder-like design system. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1674966872352-YI3JNLHXIBHQK5POWXAS/GUOH_OOH_1.png Give Up On Humans https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1674966877297-W2L1DJ7RYGKOP2WMOLVU/GUOH_OOH_2.png Give Up On Humans https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1674966881292-PZRWIV64MPOUQL73HIYW/GUOH_OOH_3.png Give Up On Humans https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1674967787141-58N8XISPVF1XESY7OX7S/GUOH_Streetposters.png Give Up On Humans https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1674969214990-5YCCVP8BOF57UWH17DX3/GUOH_Streetposters3.png Give Up On Humans https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1674970125118-PO5DBH19496T0VU5ZMX8/GUOH_Streetposters4.png Give Up On Humans https://www.hayliecraig.com/tally-my-post daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1712887092816-B35YTYX1PJKQEUDJG6V1/sub_tallymypost.png Tally My Post https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1674971803995-SJLF40FRATY48BDF5LPP/tallymypost.png Tally My Post https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1674972537702-JTTR5LDYB8CZS26RT4QW/01_stuffgenz.gif Tally My Post Gen Z love their stuff. Finding stuff, buying stuff, tracking stuff, unboxing stuff, and sharing stuff on social media. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1674976514287-7OZFMKWQKJHTXOR7G10V/brokenstuff.gif Tally My Post But despite spending money on big things, only half of them were buying contents insurance. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1674977037524-INN640KY940E0SR0YSAN/tally+in+phone.gif Tally My Post Imagine if insuring your stuff was as easy as posting about it. Introducing ‘Tally My Post’ > > > https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1674978113004-71UL2AJC88Z92KVWI8CJ/UX.gif Tally My Post Tally My Post uses multi-pass cloud vision machine learning technology to analyse a social post image, recognise the contents within it, cross reference those contents against claims data, and generate a quote to insure them. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1674978402653-0YW1C21G1YBOVLTEP3IT/social.gif Tally My Post Photos became quotes. Quotes became policies. And a generation of young stuff-loving New Zealanders hardly lifted a thumb. People spent an average of 5mins Tallying their stuff. There was a 17.3% increase in total content sales. Try ‘Tally My Post’ here. *Mobile for best user experience. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1674977494550-NAF4Q43ETTMSRZTI43IH/tech.gif Tally My Post - Results: People spent an average of 5mins Tallying their stuff. 17.3% increase in total content sales. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1674978600955-JOOQH4HMDXR5LO0JAB3O/01_TallyMyPost.jpg Tally My Post https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1674978643259-SIEK5ALWHMMKV74OUTGV/02_TallyMyPost.jpg Tally My Post https://www.hayliecraig.com/acl-united daily 0.75 2025-09-21 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1712885068778-N5PLXR7KOHG2RNCKXFPQ/sub_ACL.png ACL UNITED https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1712966029468-FWERCZ5YALIJSO1XNRZD/image-asset.png ACL UNITED https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1703388355861-8NWRXUJU9GU2EQY1XOM3/ACLutd_Header.png ACL UNITED https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1703560556419-NZPUX6MMMQZEO4KKDN5O/bethMeadACL.gif ACL UNITED - Insight: Female athletes are up to 5X more likely than male athletes to injure their ACL, due to a lack of research on the role hormones play in injuries. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1703388634154-BK20YC3C0DWLFJ03XIKQ/ACL+Hero+Thumbnail.gif ACL UNITED - Idea: During the Women’s World Cup 2023, enough top female footballers were on the bench with ACL injuries to form a team. So, Medibank, Australia’s biggest health insurer, sponsored the team that nobody else would: ACL United. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1703389119154-K6DGIDAMSE9ZILMG24RH/ACLutd_Header.png ACL UNITED https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1703586780912-H22I1XPD8ZGP2KNBEG4D/ACL+Hero+Thumbnail.gif ACL UNITED - Execution: High-profile players from around the world joined the team and shared their journey to recovery with fans in the club support hub. Medibank and the team were united in the mission to even the gender research gap, and make this a club with far fewer members by the next Women’s World Cup. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1703672399392-KNEM7008WWIVB57L7OS5/SocialWorkGrid.png ACL UNITED https://www.hayliecraig.com/deliver-easy daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1712884585268-EKHA97SGKMLU9SNSXMQS/sub_Mouthville.png Deliver Easy https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1703675388934-V5IXQXK1L03NKBBIKGVL/DEasy_Header.png Deliver Easy https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1703675230931-OKO9HAQZY56ZHT8PVD9J/Deasy_hero.gif Deliver Easy ‘Leave a better taste in your mouth’ – distils what makes Delivereasy different from the rest. Unlike UberEats, MenuLog etc, Delivereasy is New Zealand owned – enabling them to build authentic relationships with restaurant owners and hungry people. Their willingness to challenge the category and go where others don’t has earned them a loyal following. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1703678064549-AHQMY85UXBCE7C1IF32U/birdiethumbnail.gif Deliver Easy We launched their new brand platform by creating ’Mouthville’. It’s an idyllic town inside a mouth where 90% of the conversations are heavily branded. https://www.hayliecraig.com/hello-tomorrow daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1712884313762-6UYMILJFMVIE10OUR6CP/sub_HelloTomorrow.png Hello Tomorrow https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1703679291490-LI9HAJ3IJVCTUTNFPKFL/HelloTomorrow_spark.png Hello Tomorrow https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1703679993132-PKI7TKEL8WPUEOBVRI2I/HT_Spark_hero.gif Hello Tomorrow Technology can do many things. But it’s when it gets into the hands of people that it becomes the ultimate creator of opportunity, allowing us all to take a shot at the things that are important to us. This is the premise for Spark’s (New Zealand’s biggest broadband provider) launch of its new brand positioning, Hello Tomorrow. https://www.hayliecraig.com/taste-the-rainbow daily 0.75 2024-04-15 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1713133467187-GX08DBWCG03DE0EQKW7G/sub_skittles.png Taste The Rainbow https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1713135195739-VBN0XNO2WYCBJXAFY2OH/shanell.gif Taste The Rainbow - Problem: Pride is for the rainbow communities. But when brands come to the party it often looks it is made for what the straight-cis folk are “comfortable with seeing and accepting”. Instead of what is authentic for the rainbow audience. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1713136650348-JSPAKV3LKWG7DSMDZTLN/skittles_enframes.gif Taste The Rainbow - Idea: During Pride New Zealand we turned Skittle’s global brand platform ‘Taste the Rainbow’ into statements of euphoria that connect authentically. We also partnered with Burnett Foundation to increase sexual health awareness during pride. Something that isn’t talked about enough. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1713136968477-7VAHL3Y0CZKX6PX3LLEF/skittles_shoot.gif Taste The Rainbow - Execution: We see queer, non-binary, trans, taktāpui being enabled to be their intimate selves. This may not seem significant to some, but in the context of the world where rainbow crossings are being painted over, anti-trans policies going through Government, books being banned etc it is really empowering to see. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1713150959158-RD37Y1KK6D5TW6U23FAF/00_skittles_poster.png Taste The Rainbow https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1713150964859-CB3NL6JRW8MCHEKVEBRR/01_skittles_poster.png Taste The Rainbow https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1713150969215-1HV42LD3WIDWJS5G0PNQ/02_skittles_poster.png Taste The Rainbow https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1713150973618-LHG69R9HU9NVM2SGEQAX/03_skittles_poster.png Taste The Rainbow https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1713150977993-16VV2IN974N6G3Q571ET/04_skittles_poster.png Taste The Rainbow https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1713153931636-W3QQG9HUYW7MZS5QBYPS/00_allvidoes_10.gif Taste The Rainbow https://www.hayliecraig.com/krustyburger daily 0.75 2025-09-22 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/9d1b34ff-1cac-4074-83e3-a5f7ff8c2d1b/sub_green2.png LEGO Krusty Burger Combo Deal https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1757861170035-KE9JK9P3CCYX7RVA1TH0/Judge.gif LEGO Krusty Burger Combo Deal - Challenge: Promote the LEGO Krusty Burger Restaurant set that fans have been waiting 10yrs for! https://static1.squarespace.com/static/5bb989b28d97400df831adb5/68c6c5b7d1271d27a14dafea/68c6cfdf05cda87c8b58d61d/1758461196771/ LEGO Krusty Burger Combo Deal https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1757863347164-8UYT10308MRJVIEWFJL9/BurgerKingAd_1.gif LEGO Krusty Burger Combo Deal - Solution: What do all fast food restaurants do? Make fast food ads. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1757863694380-F9YMEMAAVGEA2TKG83QS/burgerbuiltflames.gif LEGO Krusty Burger Combo Deal - Delivery: An irresistible, decadent, greasy, inedible parody of 90’s fast food commercials to launch the LEGO Icons Krusty Burger Restaurant on LEGO Groups social channels. https://www.hayliecraig.com/adoptable daily 0.75 2025-09-21 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1758475764759-SXGG6SWQFMTSFP7CR7B3/image-asset.png Adoptable https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1758475764759-SXGG6SWQFMTSFP7CR7B3/image-asset.png Adoptable https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1758477164386-7H6SEYBWL5Z2ZFK938N9/Dog_1.gif Adoptable - Problem: For more than a decade, PEDIGREE has made adoptions ads. But ads haven’t stopped the population of shelter dogs from growing. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1758477666401-B913WIY1PGYZI13O9QHB/tinyAI2.gif Adoptable - Solution: So instead of making another ad, we used AI to find a way to make every PEDIGREE ad feature an adoptable dog. https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/1758478042058-YKR4RTUXP5KHW59OI8B4/dog+ad.gif Adoptable - Delivery: PEDIGREE have committed to rolling Adoptable into every campaign they make globally, meaning that 100% of their media budget, will go towards realising their purpose – to end dog homelessness. https://www.hayliecraig.com/about daily 0.75 2025-09-25 https://images.squarespace-cdn.com/content/v1/5bb989b28d97400df831adb5/e0d8ce98-2880-48fd-bd60-3a4445c29f9f/HaylieCraig_TheyThem_2022.jpg About & Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference.