Tally
Case Study Video:
Problem:
The average NZ home has over $116,149 worth of contents in it. But 43% of Kiwis don’t believe they have enough stuff to make insurance worth it.
Solution:
To help busy Kiwis get a better idea of how much their stuff is worth, we created a ‘reality checker’ tool called Tally. Tally uses a custom data set that generates accurate average values, to help people understand the true value of their stuff.
User Journey ^ ^ ^
Delivery:
We also targeted people in places they were shopping online and offline.
Try Tally
Creative Agency: Colenso BBDO, Auckland
Role: Senior Creative
Awards: Axis, APAC Effie 2021